Just Because…

We were looking at all the weird and wonderful ways social media platforms like to market themselves and wondered why the Snapchat logo is a ghost.

The Branding Bit…

The ghost, known as Ghostface Chillah, is to symbolise the temporary nature of the messages being sent, a tongue-in-cheek reference to the messages ‘death’ when it disappears.

The app, known for its use of augmented reality (AR) and wacky filters, is another in the long line of social media platforms that uses unique icons to stand out from the crowd. Other such icons are the famous Twitter bird, Instagrams technicolour camera and the lone F of the Facebook app.

An estimated 190 million people use Snapchat every day, making it one of the most popular social media platforms on the market.

The Future…

With social media companies constantly looking for new ways to make their brand stand out,

experts are turning to new and innovative ways to market their products. This ranges from QR codes on the back of food packaging to city centre billboards.